[Image owned by adidas.com]
World-renown sportswear and shoe manufacturer, Adidas has recently partnered up with Environmental Organisation 'Parley for the Oceans' to create a brand new running shoe made out of recycled ocean waste.
The brand unveiled their first prototype for the shoe, designed by British designer Alexander Taylor, in 2015.
After more research, design and production, the shoes are set to finally to launch with 7000 pairs going on sale in mid-November.The brand is launching the 'UltraBOOST Uncaged Parley' as part of their mission to eliminate virgin plastic from their supply chain, according to Adidas exec Eric Liedtke (The Verge; 2016).
Each pair of shoes is said to be made from 11 plastic bottles as well as various other recycled material.
According to Howarth (published on Dezeen.com; 2016) "The green wave pattern across the uppers is created from recycled gill net, which was dredged from the sea and recycled into the fibre. [and] The rest of the upper is formed using waste plastic collected around the Maldives, where the government is collaborating with Parley to rid the island chain of the issue within five years."
“In 2017, we are going to produce a million pairs of shoes from Parley ocean plastic. The goal of adidas is to completely remove purely synthetic materials from our supply chain,” said Eric Liedtke, adidas Group executive board member responsible for global brands. “We will recycle the bottles and turn them into high-quality sports apparel.” (The Inertia; 2016).
The brand also intends to launch limited edition soccer kits for well-known clubs, Real Madrid and Bayern Munich made out of recycled ocean waste.
For more information visit: http://www.adidas.co.za/parley
Could this be the new way sports apparel is made? We have no idea, but it's definitely a step in the right direction. Let's hope more brands follow suit.
*Disclaimer: theGREENERsurfer is in no way affiliated to Adidas or Parley and receives no financial benefits. We just love a good idea!